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OI OilOI Oil
OI Oil
Multifunctional hair oil designed to fight frizz and boost shineMulti-function oil, adds shine and softness to hair while also detangling and fighting frizz, working especially well on coarse or dry hair. The hair structure is left protected, without weighing it down.
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$28.00
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OI ShampooOI Shampoo
OI Shampoo
Gentle daily shampoo for radiant, shiny, velvety-soft hair A creamy, luxurious daily shampoo designed to transform everyday haircare into a moment of pure indulgence- leaving hair irresistibly soft, and shiny. Infused with nourishing Roucou oil— a precious extract from the Amazonian Achiote plant, known for its high concentration...
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$18.00
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ENERGIZING ShampooENERGIZING Shampoo
ENERGIZING Shampoo
Revitalizing mild shampoo for fragile scalp and hair prone to falling out Our mild shampoo for fragile scalp and hair, prone to falling. It moisturizes and stimulates for shiny, invigorated, and healthy hair without breakage. Reinforces weak hair, preventing breakage, and reinvigorates the scalp...
$12.00
$40.00
$12.00

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  • This is a Medium Hold Pliable PasteThis is a Medium Hold Pliable Paste
    This is a Medium Hold Pliable Paste
    For controlled, versatile styling with a natural finish.For controlled, versatile styling with a natural finish. This Is A Medium-Hold Pliable Paste maintains the natural shine and movement of hair, never leaving it stiff or sticky.
    $10.20
    $34.00
    $10.20
  • The Renaissance Circle
    The Renaissance Circle
    Repairing mask for damaged hair without hopeRepairing mask, it gives new life to very damaged hair. It restores a healthy look to the hair giving it shine, nourishment and softness. Perfect for people who use hot tools.
    $3.90
    $13.00
    $3.90
  • VOLU Shampoo
    VOLU Shampoo
    Specific volumizing shampoo for fine or limp hair Discover the newly formulated full-size VOLU Shampoo here!Volume boosting shampoo that cleanses, lifts, and softens fine or limp hair for extra shine and bounce. It gently cleanses and quickly volumizes fine hair with a light, foamy texture,...
    $4.80
    $16.00
    $4.80
  • The OI Routine
    The OI Routine
    Complete set of best-selling OI products for all hair types Routine of our best-selling OI products designed for all hair types. OI Shampoo gently cleanses while delivering moisture, boosting shine, and detangling. OI Conditioner deeply hydrates and softens, adding a healthy, natural shine. Our do-it-all OI...
    $47.40
    $158.00
    $47.40
  • The Wake-Up Circle
    The Wake-Up Circle
    Revitalizing mask for scalp and stressed hair Invigorating mask that gives energy and volume to dull hair and restores tone and hydration to the scalp. Ideal recovery treatment after stressful situations or exposure to extreme atmospheric conditions.
    $3.90
    $13.00
    $3.90
  • This is a Texturizing SerumThis is a Texturizing Serum
    This is a Texturizing Serum
    Styling serum for a soft light texture and workable lookHair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structure and shape while you blow-dry.
    $9.00
    $30.00
    $9.00
  • VOLU Solid ShampooVOLU Solid Shampoo
    VOLU Solid Shampoo
    Volumizing solid shampoo for fine hair Volumizing solid shampoo specially formulated for fine hair. This innovative bar cleanses gently while adding body and fullness to limp strands. It enhances shine and silkiness, leaving hair noticeably lighter, cleaner, and more voluminous. With certified regenerative clementine peel...
    $8.70
    $29.00
    $8.70
  • This Is A Shimmering Mist
    This Is A Shimmering Mist
    Glossy mist for shiny and velvety hair. Glossy mist for shiny and velvety hair, adding shine and fighting frizz without weighing hair down.
    $12.30
    $41.00
    $12.30
  • The Purity Circle
    The Purity Circle
    Anti-pollution purifying mask for scalp and hair.Revitalizing, detoxifying and anti-oxidant mask for scalp and hair stressed by environmental factors. It eliminates impurities caused by pollution, dust, heavy metals for a purifying routine.
    $3.90
    $13.00
    $3.90
  • This is a PrimerThis is a Primer
    This is a Primer
    Anti-humidity bodifying tonic to support the fold in a natural way Leave-in spray that primes hair for a perfect blowout. It serves as a heat protectant spray for temperatures up to 230°C / 450°F, an anti-humidity barrier, and a shine-enhancer, reducing styling time.
    from $6.00
    $20.00
    from $6.00
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  • SU Hair MilkSU Hair Milk
    SU Hair Milk
    Protective hydrating milk for sun-exposed hair Leave-on protective hair milk formulated to preserve hair integrity during sun exposure. This lightweight formula keeps hair soft, shiny and easy to comb even after extended time in the sun, with a lightweight feel. With regenerative bitter orange...
    from $6.00
    $20.00
    from $6.00
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  • This Is A Medium HairsprayThis Is A Medium Hairspray
    This Is A Medium Hairspray
    Styling hairspray for medium-hold, reworkable looks This lightweight, residue-free hairspray offers flexible, medium hold for natural-looking styles that last all day. Ideal for all hair types and textures, it tames frizz without feeling stiff or sticky. The fine mist is easy to apply and brushes out effortlessly,...
    from $6.30
    $21.00
    from $6.30
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  • The Restless Circle
    The Restless Circle
    Invisible elasticizing anti-breakage mask for the hair of people always on the goInvisible mask for those who want to take care of their hair whilst carrying out other activities. It gives body and elasticity protecting the hair from mechanical breakage, such as friction with...
    $3.90
    $13.00
    $3.90
  • This is an Invisible SerumThis is an Invisible Serum
    This is an Invisible Serum
    Leave-in serum for soft texture and flexible control.Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects.
    $8.40
    $28.00
    $8.40
  • This is a Relaxing Moisturizing FluidThis is a Relaxing Moisturizing Fluid
    This is a Relaxing Moisturizing Fluid
    For creating a perfectly straight-haired look.For creating a perfectly straight-haired look. This Is A Relaxing Moisturizing Fluid adds shine, eliminates frizz, moisturizes hair, and protects against humidity.
    $9.60
    $32.00
    $9.60
  • WE STAND/for regeneration hair, body and face butterWE STAND/for regeneration hair, body and face butter
    WE STAND/for regeneration hair, body and face butter
    Moisturizing butter for skin & hairTry the new WE STAND/for regeneration Hair, Body, and Face Butter, a moisturizing butter that embodies our commitment to regeneration and climate action. This multi-use product softens and hydrates both skin and hair, bringing together beauty and sustainability. Formulated...
    $7.20
    $24.00
    $7.20
  • The Let It Go Circle
    The Let It Go Circle
    Moisturization and softness mask for hair and scalp needing a breakRelaxing scalp and hair mask. A true wellbeing experience: softness, hydration and comfort for hair and scalp needing a break.
    $3.90
    $13.00
    $3.90
  • Smooth Overnight Waves Set
    Smooth Overnight Waves Set
    Styling set for heatless overnight waves This set has everything you need to create gorgeous, shiny waves overnight - no heat necessary. Get smooth, heatless waves with a few easy steps. LOVE SMOOTHING Shampoo, LOVE SMOOTHING Conditioner, This Is A Texturizing Serum and a...
    $33.30
    $111.00
    $33.30
  • The Thickening SetThe Thickening Set
    The Thickening Set
    Invigorating thickening set for thin hair A strengthening and thickening set designed for fragile, fine hair in need of body and resilience. This complete routine gently cleanses while boosting hair density and fullness, leaving hair visibly thicker, soft, and shiny without weighing it down...
    $27.00
    $90.00
    $27.00
  • The LOVE CURL Routine
    The LOVE CURL Routine
    Best-selling routine for curly or wavy hair Complete beautifying routine for curly or wavy hair. LOVE CURL Shampoo gently cleanses, hydrates, adds volume, and leaves hair soft and light. LOVE CURL Conditioner controls and enhances texture, boosting elasticity and volume. LOVE CURL Enhancing Milk...
    $43.80
    $146.00
    $43.80

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